SUE
HUYNH
Featured Research
Featured Projects
Work Experience
Marketing Analyst
The Basement
June 2023 - May 2026
In this role, I led data-driven marketing innovations—including Marketing Mix Modeling, Creative Fatigue Analysis, and Conversion Tracking—that drove a 28.6% YoY increase in conversions, generated $1M+ in revenue, and acquired 500K+ new users for national brands in retail, travel, and education.
Tools - Python, Google Tag Manager, Google Analytics
Data Analyst
STEAM for Vietnam
November 2020 - Present
At this nonprofit edtech initiative, I used dashboards and data science to optimize platform engagement—generating 200K+ course registrations and increasing course completion rates by 50% through performance reporting, bottleneck analysis, and personalized learning interventions.
Tools - Python, Google BigQuery, Google Analytics
Education
Master's in Data Science
Brown University - Expected May 2028
Courseworks:
Foundations: Hands-on Data Science, Data Engineering
Data Science : Machine Learning, Deep Learning
Electives: Computational Linguistics (NLP),
MLOps (Harvard Cross-Registration)
MITx MicroMaster in Data Science
MITx Online - Certified January 2026
Overall score: 92/100
Bachelor of Science
Business Analytics & Marketing
University of Cincinnati - Class of 2023
GPA - 3.9/4.0 - Dean’s List Recipient
Awards and Honors:
First Place UX/UI KAO Innovation Challenge
Second Place eCommerce KAO Innovation Challenge
Third Place in 84.51 Data Science Challenge
Honorable Mention in AMA Collegiate Case Competition
Honorable Mention in McKinsey Case Competition
International Outreach Scholarship
UC Global Scholarship
